'Not politics, it's performance:' Nordstrom to stop selling Ivanka Trump brand

    FILE -- In this Friday, Jan. 20, 2017 file photo, Ivanka Trump and her husband Jared Kushner dance at the Freedom Ball, in Washington. Is Ivanka Trump really Jewish? Last year, Israel’s religious authorities issued a ruling that raised doubts about her conversion to Judaism. But now that her father is president, they have changed their tune, raising eyebrows among advocates who have long pushed the country’s rabbinical establishment to be more tolerant toward converts. (AP Photo/Evan Vucci, File)

    SEATTLE - Nordstrom announced Thursday it will stop selling Ivanka Trump brand merchandise.

    The Seattle-based company said on Twitter the decision not to purchase the Ivanka Trump line this season was based on the brand's performance sales, not politics.

    "We're sorry to disappoint you. It's not a political decision for us. We carry thousands of brands and making edits to our offering based on performance is part of the regular rhythm of our business," the retailer said in a series of tweets.

    This is the statement that Nordstrom later issued.

    The Ivanka Trump line issued this statement.

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